About Adsmith China - Your China Marketing Experts

About Adsmith China 2017-04-20T08:34:17+00:00

Adsmith is your China dream team for marketing, external and internal communications. We start with top-level strategy and consultation for China marketing, but are also able to implement full service marketing and PR campaigns.

We work closely with all of our clients to discover the full potential of their brands, with a focus on B2B industries.

This also allows us to bring fresh as well as inspiring insights that help them to uncover new possibilities in their marketing & communication campaigns and initiatives. Adsmith is a member of the e3 international agency network.



Experience that cuts across digital and print.

World Class Expertise

Meet the Adsmith Team

Mike Golden
Mike GoldenManaging Director

Mike founded Adsmith and has lived in Asia for 20 years. From the USA, he graduated from Cornell and holds an MBA from UC Berkeley. He is a marketing fanatic and loves writing, reading and music.

Christian Klepp
Christian KleppSnr Account Director

Christian has worked closely with multinational corporations, joint venture companies, and Chinese government agencies in order help them develop relevant strategies for their communication campaigns.

Xiao Ping
Xiao PingOperations Director

Fanny coordinates internal and external resources at Adsmith to implement projects smoothly and ensure the business is working efficiently. She loves fashion and likes to keep fit and healthy.

Vis Shen
Vis ShenArt Director

Vis has worked as designer at Adsmith for 10 years. Her skill set has seen her produce admired work for both B2B and B2C clients. Outside work, she likes to keep herself fit and enjoys flower arranging.

June Zheng
June ZhengPR Manager

June is motivated by her passion for her work, and stimulated by the creative freedom her role at Adsmith brings. She has a strong sense of project ownership and responsibility. In her spare time, she likes to read and travel.

John Sutton
John SuttonEngagement Manager

John gets excited about every new project coming into the Adsmith office, and loves developing a close working relationship with clients to deliver original, high quality work. In his spare time, this Brit abroad likes to explore Asia with his wife.

Emily Wang
Emily WangHR

Emily is a qualified HR professional with experience across several sectors. “Learn to be a good listener” is her personal motto. And her favorite hobbies are Yoga and chatting with friends.

Tina Wu
Tina WuFinance Controller

Tina is Adsmith financial accountant, mainly responsible for finance and logistics. In her spare time, she likes movies and trying different snacks.

Olivia Plotnick
Olivia PlotnickMarketing

Olivia has been working in an international capacity for several years, and has spent two years living in China. She enjoys living in Shanghai, and values the creative and talented atmosphere at Adsmith. She loves to travel, and is always in search of the next best beach and book to read.

Leo Hu
Leo HuBranding

Leo has 5-year academic background related to business and economics, with a focus on China. He has studied in his hometown, Shanghai, and in Sweden. He is particularly interested in looking at data research in order to provide convincing advice. He loves taking photos on his journey around the world.

Ash Li
Ash Li Graphic Design

Ash has developed her design skills from a strong foundation in art and keen aesthetic taste. She is curious about everything and loves to learn about new subjects, and keep up with current affairs. Ash has a particular interest in Japanese culture and design.

Emma Luo
Emma Luo Copywriter

Emma studied physics at university and has worked as a book and web editor for many years. When she is not at work, she loves writing and translating web literature. She also enjoys finding popular social hangout spots and keeping up with the latest fashion and sports trends.

Rachel Lu
Rachel Lu Account Manager

Rachel is passionate about digital marketing, especially in the area of social media. What inspires her to work in agency like Adsmith is that she can do what she loves while working with others who share similar interests. In her spare time, she is obsessed with DIY, and trying new puzzles.

Toto Chen
Toto ChenSenior Account Manager - Digital

Toto has a diverse cultural background and a unique understanding of digital marketing. He is excited to work on new ideas for digital marketing with his colleagues at Adsmith. He is keen on traveling and all kinds of outdoor sports. Toto is a man who enjoys his work and loves life.

Pai Wang
Pai WangGraphic Design

Pai has many years of graphic design experience where she has developed a deep knowledge of the artistic and aesthetic elements of design. She has a firm understanding of mainstream design elements and enjoys connecting business and art. Outside of work she enjoys post-rock live music and running.

Xenia Li
Xenia LiDigital Account Executive

Xenia is a typical Aries with unrestrained ideas. She is an English major and works as a Digital Account Executive at Adsmith to support social media, digital activities and customer projects. She is a foreign language fanatic who also likes writing, dancing, Japanese animation and logic games.

The Content Lab: Where we create China Marketing Magic

We created this service in early 2014 to address an immediate and constant need of our social media accounts: the regular development of original, creative, and relevant content. Since then it has developed to encompass all of our accounts – great content is at the core of what we do and what makes our client’s campaigns unique.

As an official agency partner of HubSpot, we are able to setup and manage an entire inbound marketing campaign to attract clients and customers to your website, in Chinese or English. This is a powerful methodology and tool that can help power your Search Engine Optimization through targeted content, distribution and tracking.

Our in-house creative team and social media specialists help to create content in many formats and mediums:

  • Magazine Production
  • WeChat HTML5 Platforms
  • Social Media Content
  • Video Direction
  • Infographics
  • Copywriting (English and Chinese)
  • Original Photo Shoots
  • Press Releases

China B2B Specialization

Very few agencies in China focus on B2B markets, but Adsmith China is a perfect match. From food ingredients to steel and adhesives, we help make our B2B clients stand out and reach the right client targets. Through our strategic approach of persona mapping, customer journey exploration and positioning, we are able to deeply understand our clients and help them focus on what is important.

  • food ingredients
  • manufacturing
  • heavy machinery
  • medical devices
  • construction and materials
  • services
  • messaging and brand position research and consulting
  • adaptation of key visuals and advertising for China
  • creation of new marketing collaterals
  • website design
  • social media
  • trade media PR
  • press conference and seminar planning and implementation

Join the conversation on social media

Adsmith China FacebookVideos, pictures, blog posts – it’s all on our Facebook page. The best network for hanging out online, and interacting with people about our work.
Adsmith China LinkedInThis is where we find our people, and where our people find us! Also where we have (mostly) serious conversations about B2B marketing, and where we e-meet potential clients.
Adsmith China TwitterA great platform to spread news quickly, react to the issues of the day and engage with our followers.
Adsmith China WeiboWe use it like Twitter, but in Chinese. A great channel for promoting our latest news and our opinions on the world of B2B marketing in China.

Adsmith China WechatWeChat is the most popular social network in China. Whether it is messaging friends or posting moments, WeChat is how Chinese people talk to each other and how businesses talk to their customers. Scan this QR code now and join the Adsmith conversation.

Adsmith WeChat QR

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