Adsmith China – Services 2017-04-14T05:00:23+00:00

Design, Visual & Copywriting Services


Through our methodology, we work with you collaboratively to develop brand strategy, messaging frameworks, visual identity and communication strategies. We also create all of the content to help tell the story of your brand or product, in a compelling, modern way. At the heart of content marketing is the creative idea and professional implementation. We make sure that your brand has the right message for your Chinese audience.

  • Communication messaging
  • Brand naming
  • Visual identity design
  • Chinese & English copywriting
  • Brochure, catalog & marketing material graphic design
  • Photography & Video direction



Over 10 years of experience working with local Chinese media to promote stories, people and brands. Many of us at Adsmith had our start in the media. Finding the right message, crafting the perfect press release, and targeting the right media are at the core of what we do – whether it is a retainer relationship or a press event project. We also work closely with communications departments to fine tune and improve their messaging and tactics for both external and internal communications. 

  • Press release
  • Press conference/product launch event management
  • Messaging strategy & consultation
  • Media Interview setup
  • Crisis communications
  • Media training
  • Internal communications consulting

Digital & Social


Every campaign has a digital or social component. Combining digital into your campaign in a flawless and fluid approach is at the heart of the new Adsmith, whether it is through a campaign microsite, a WeChat animated slideshow, or a retainer social media copywriting program. We know how important great content is to natively build inbound traffic to your digital assets.

  • Campaign website
  • Social Media (WeChat & Weibo) content
  • WeChat HTML5 design
  • Social Media platform maintenance
  • Web Content development & management
  • Lead generation
  • SEO
  • Blog development & promotion
  • Bloggers/KOLs management

Social Media


We can develop your corporate magazine from scratch, or update an existing magazine to make it more compelling. Our team of in-house journalists, designers and editors works closely with your team to produce magazines and newsletters in Chinese or English.

  • Content planning
  • Story writing, interviews
  • Photography
  • Artwork and layout
  • Print production

How We Use Social Media At Adsmith China

Adsmith China FacebookVideos, pictures, blog posts – it’s all on our Facebook page. The best network for hanging out online, and interacting with people about our work.
Adsmith China LinkedInThis is where we find our people, and where our people find us! Also where we have (mostly) serious conversations about B2B marketing, and where we e-meet potential clients.
Adsmith China TwitterA great platform to spread news quickly, react to the issues of the day and engage with our followers.
Adsmith China WeiboWe use it like Twitter, but in Chinese. A great channel for promoting our latest news and our opinions on the world of B2B marketing in China.

Adsmith China WechatWeChat is the most popular social network in China. Whether it is messaging friends or posting moments, WeChat is how Chinese people talk to each other and how businesses talk to their customers. Scan this QR code now and join the Adsmith conversation.

Adsmith WeChat QR
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