About Adsmith China

Your China Marketing & Communication Experts

We combine creative talent with business know-how for fresh, inspirational, personalized content marketing and communication campaigns for businesses already in China, or those planning to enter – whether for digital, print or offline campaigns.

Great campaigns and marketing collateral can be effective and also look great. We will always recommend the best methods to reach your target audience or customer – since we opened our first office in Shanghai in 2004.

We call this approach:

“igniting possibilities”

Adsmith China Word Cloud

Adsmith Marketing Services

We offer a full range of services based around the core themes of creative content, strategy, internal and external communication channels for Chinese target customers across a range of industries.

Design, Visual & Copywriting Services

Strategy & Content Creation

From your China strategy to copywriting & design

Strategy & Content Creation

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PR & Communications

Public Relations (PR)

Experienced media relations for China

Public Relations (PR)

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Social Media

Corporate & Internal Communications

Corp Comm support from strategy to full magazines

Corporate & Internal Communications

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Inbound Marketing

Digital & Social

From WeChat slideshows to digital campaigns

Digital & Social

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The Content Lab: Where we create China Marketing Magic

The world of PR and communications has changed. The regular development of original, creative, and relevant content is now critical to any campaign. We’ve found that great content is at the core of what we do and what makes our client’s campaigns unique, whether it is for an external media campaign highlighted with infographics, a WeChat shareable content piece, or an internal campaign of posters and graphics targeting employees.

As an official agency partner of HubSpot, we are able to setup and manage an entire inbound marketing campaign to attract clients and customers to your website, in Chinese or English. This is a powerful methodology and tool that can help power your Search Engine Optimization through targeted content, distribution and tracking.

Our in-house creative team and social media specialists help to create content in many formats and mediums:

  • Magazine Production
  • WeChat HTML5 Platforms
  • Social Media Content
  • Video Direction
  • Infographics
  • Copywriting (English and Chinese)
  • Original Photo Shoots
  • Press Releases

What our clients have to say about their experience

Working with Adsmith has benefitted our company immensely. They have supported our Asia-wide communication efforts, from article writing and editing, to strategic consultancy, to producing our internal magazine, as well as designing and running training sessions for my employees from across the region. The team has the ability to combine strategy with real execution and output that has truly benefited our business, and they are always a pleasure to work with.
Wilson Solano, Head of Corporate Communications, Henkel Asia-Pacific
I am currently managing PR programs across the world. Adsmith China immediately gained an understanding of the science and background of our company and products and quickly developed a clear direction of execution. I couldn’t imagine working with a better agency in China.
Anthony Martin , Manager, Brand Public Relations, DSM Nutritional Products
We are very pleased with the quality of work as well as the level of engagement that we have been receiving from Adsmith China. We also appreciate their high level of professionalism as well as their dedication to the quality of work delivered. We look forward to a long-term collaboration with Adsmith on our immediate needs concerning further brand implementation, brand messaging, and internal as well as external communication. Thank you, Adsmith, and keep up the good work.
Babs Verhoosel, Chief Marketing Officer, ArcelorMittal China/VAMA China

China B2B Specialization

Very few agencies in China focus on B2B markets, but Adsmith China is a perfect match. From food ingredients to steel and adhesives, we help make our B2B clients stand out and reach the right client targets. Through our strategic approach of persona mapping, customer journey exploration and positioning, we are able to deeply understand our clients and help them focus on what is important.

  • food ingredients
  • manufacturing
  • heavy machinery
  • medical devices
  • construction and materials
  • services
  • messaging and brand position research and consulting
  • adaptation of key visuals and advertising for China
  • creation of new marketing collaterals
  • website design
  • social media
  • trade media PR
  • press conference and seminar planning and implementation

A few examples of our work

Join the conversation on social media

Adsmith China FacebookVideos, pictures, blog posts – it’s all on our Facebook page. The best network for hanging out online, and interacting with people about our work.
Adsmith China LinkedInThis is where we find our people, and where our people find us! Also where we have (mostly) serious conversations about B2B marketing, and where we e-meet potential clients.
Adsmith China TwitterA great platform to spread news quickly, react to the issues of the day and engage with our followers.
Adsmith China WeiboWe use it like Twitter, but in Chinese. A great channel for promoting our latest news and our opinions on the world of B2B marketing in China.

Adsmith China WechatWeChat is the most popular social network in China. Whether it is messaging friends or posting moments, WeChat is how Chinese people talk to each other and how businesses talk to their customers. Scan this QR code now and join the Adsmith conversation.

Adsmith WeChat QR

Find out how we can help you succeed in China

Contact Us Today