Brilliant Health & Amazing Minds Campaigns
DSM’s nutritional supplements division develops omega-3 food ingredients including life’sDHA and MEG-3 fish oil. Targeting both prospective clients as well as end users, Adsmith has worked with DSM for 5 years. For the Amazing Minds campaign, we worked with a memory grandmaster, a well-known nutritionist, chefs, moms and other influencers to spread the word about their core brands. Our integrated “Amazing Minds” campaign helped the division contract new trade clients while also reaching over 50 million target customers through our PR efforts. Brilliant Health targeted moms through a survey, followed up with a major event featuring Dr. Hilary Jones, one of the UK’s most well-known family doctors. Through media outreach, Chinese moms learned about which foods can boost brain health, and how supplements and fortified foods can play a part in their children’s diets.