To celebrate the launch of the craft beer brand in China, Chicago’s iconic craft beer brand Goose Island needed help bringing their Migration Tour to Shanghai and Beijing. This meant organizing a number of PR and media events, as well as developing a strong online and social media presence. We helped Goose Island with media and press releases, inviting journalists from China’s most popular print and online publications, to exclusive launch parties. We setup and launched the China brand website, as well as the Goose Island WeChat account, creating fun, interactive posts about the launch event, as well recruiting Key Opinion Leaders to share their experiences with the brand. These efforts resulted in millions of media impressions and thousands of new WeChat followers.