Hamilton Beach Case Study

Hamilton Beach Case Study 2017-04-14T05:00:24+00:00

Project Description

Hamilton Beach

Adsmith China for Hamilton Beach

Case study for Hamilton Beach

“Cooking is Cool” PR & Social Media Campaign

American small kitchen appliance brand Hamilton Beach needed to find a clever and effective way to build its brand in China. We then developed a PR/media campaign that we integrated with strategic social media tactics in order to deliver the key message that “cooking is cool” to the target audience via contests, experience sharing, as well as cooking classes with key industry key opinion leaders (KOLs).