Samsung Case Study

Samsung Case Study 2017-04-14T05:00:24+00:00

Project Description

Samsung Display

adsmith work samsung case study

Samsung Case Study

AMOLED: Microsite launch & PR Campaign

Samsung Display needed to develop a B2B2C campaign that would effectively communicate the key value propositions of its new AMOLED technology to customers in the China market. In order to do this, we developed a visual heavy microsite as well as a comprehensive PR campaign, where 6 experts in fields ranging from ophthalmology to photography and cosmetics / color were interviewed to draw on their experiences and know-how regarding how better screens allow objects to be viewed in their true color.