Vama Case Study

Vama Case Study 2017-04-14T05:00:25+00:00

Project Description


Adsmith Case study for VAMA

VAMA Case study

Brand strategy development and implementation

ArcelorMittal, the world’s largest steel conglomerate, joined forces with China’s Hunan Valin Steel Company to create the joint-venture entity VAMA, and needed a brand identity and strategy for the new firm. We then developed VAMA’s brand strategy as well as the full visual/corporate identity system, and are also currently working on both the internal and external communications campaigns.